Most of us aren’t lucky enough to have a personal assistant who maps out our schedule for us each week and tells us exactly where to go, when to be there and what to expect. With so much information on social media rip-roaring through the interwebz and changing constantly, it’s hard to keep up! But I’ve got your back. Take a deep breath and refer to this day-by-day guide to help you keep up with popular weekly goings-on in social media:

Sunday

#blogchat, 9 p.m. ET
Started just a few weeks ago when Mack Collier spontaneously added the #blogchat hashtag to one of his tweets, this Twitter chat has grown steadily in the last month. The unmoderated and free-flowing dialogue allows bloggers to discuss topics ranging from guest posting to how to promote a blog to blog analytics to ghost blogging. The most recent chat generated a 71-page transcript (!) that Connie Reece makes available at her site.

Also on Sundays, check out Social Marketing Update, a show on BlogTalkRadio produced by Ken English and Dr. Ron Capps (aka NicheProf) that airs at 12:30 p.m. ET (all episodes are archived at the site).

Monday

#journchat, 8-11 p.m. ET
PR professionals, bloggers and journalists alike participate in this weekly Twitter chat designed for these groups to learn about and from each other. It’s moderated by Sarah Evans, who collects questions through Twitter or e-mail leading up to the chat and then uses the @journchat account to ask selected questions to the group. It moves fast, so use TweetGrid, TweetChat, or a dedicated column in TweetDeck to keep up! The last 30 minutes are reserved for pitching – one pitch apiece, and no spam!

Tuesday

Social Mediasphere TV, 8 p.m. ET
Jim Turner, aka @Genuine, produces this weekly event that’s part radio show, part livestream, and part chat. He’s invited guests such as Amber Naslund, Keith Burtis and Micah Baldwin (who call in via Skype) to discuss topics like personal branding, what it takes to be a social media rockstar, and the ethics of Twitter. Jim’s humor (often self-deprecating), the insights from his guests, and the contributions from those participating via the online chat make this one a must-see.

Wednesday

Reading day
I used to love “reading day” in college, which was a more succinct way of saying “The University is giving you a day off from classes at the end of the semester to study for exams, but it’s really just an excuse for you to go out late on a weeknight and sleep in the next morning.” Spend Wednesday catching up on all the posts that have piled up in your feed reader. Check out Jeremiah Owyang’s weekly digest of the social networking space (published on Sundays) and browse through Mashable‘s feed to see what’s new. And of course, catch up on all those tweets you favorited (as a way to bookmark for later) that include links to great blog posts recommended by those you follow.

Thursday

For Immediate Release/The Hobson & Holtz Report Podcast
This podcast actually comes out twice a week, on Mondays and Thursdays. Shel Holtz and Neville Hobson have been producing this series for four years. Each podcast episode is approximately an hour long and topics focus on the “intersection of online communication and public relations.” Interviews, book reviews and speeches/speakers from a variety of communications conferences are also often included in the podcast, which you can subscribe to via RSS or iTunes.

Friday

#followfriday
I’ll admit that this Twitter trend has seemed a bit tired lately – especially when people simply tweet lists of follower names with no recommendation or rationale for why you should follow someone. It can border on spamminess. Essentially the idea is that you recommend people you think others should follow by adding the #followfriday hashtag to your tweet containing their user name. I’ve gotten away from doing this lately, but I still do discover new people every week based on recommendations. Twitter has discontinued listing #followfriday as a trending topic on its home page, but you can still check out the stream of recommendations by typing #followfriday into Twitter search, or you can check out TopFollowFriday.

Saturday

Dude, get a life. It’s Saturday. Go outside. Call your mother. Drink a beer.