Social Media, PR, Communications and Marketing
From the monthly archives:
If you still even subscribe to your local newspaper, you’ve probably noticed that it’s getting thinner and thinner. What once would have passed for a phone book is now, at best, a placemat. Even if you consume your news online, news organizations are having a harder time keeping reporters on staff as they struggle to [...]
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New York City might only be 120 miles away from Albany, but lifestyle-wise it’s a lot further. Often we Upstaters are saddled with “regional” advertising campaigns directed toward New Yorkers (the city dwellers, not the state residents). I frequently see billboards or TV commercials referencing terms like “The Big Apple” and alluding to New York [...]
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I head up inbound marketing at readMedia. Rooted in traditional PR and corporate communications but with an insatiable interest in all things new media, I write about how social media is transforming the way organizations communicate.
