From the monthly archives:

November 2009

Let reporters and bloggers “Choose Their Own Adventure”

by amy mengel on November 19, 2009

I read a lot of “Choose Your Own Adventure” books growing up. I loved getting to the end of a section and deciding which path I would take — should I sneak into the castle by climbing over the wall or try and swim across the moat? Having options allowed me to read the story [...]

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Get your social media horse out from behind that cart

by amy mengel on November 15, 2009

“Let’s send out direct mail postcards with discount codes to potential customers.” “Let’s sponsor a conference and have our CEO speak at it.” “Let’s create a referral program for our current customers to help us generate new business.” Most savvy marketers could read the three statements above and instantly recognize them all as tactics, not [...]

Tagged as: campaign, facebook, linkedin, marketing, strategy socialmedia, tactics, twitter

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How NYS could have made its license plate less ugly

by amy mengel on November 10, 2009

It’s not exactly the best of times for The Great State of New York right now. The financial crisis has hit the state hard and one of the “solutions” for coming up with some extra cash is to make all New Yorkers get rid of their perfectly acceptable license plates and re-register for a higher plate [...]

Tagged as: crowdsource, design, graphics, license plate, new york, retro, starbucks, ugly

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Recap: Social Media Breakfast Tech Valley #4

by amy mengel on November 3, 2009

In just over four months, Social Media Breakfast Tech Valley has grown to be among the largest in the country. Last Friday about 150 people turned out to hear Aaron Newman of Techrigy talk about social media monitoring and measurement at SMBTV #3. It was a much broader crowd this time, with a lot of [...]

Tagged as: aaron newman, flickr, smbtv, socialmedia, tech valley, techrigy, twitter

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