From the monthly archives:

January 2010

My blogging birthday: Mengel Musings turns one

by amy mengel on January 29, 2010

It doesn’t seem possible, but tomorrow marks the one-year anniversary of Mengel Musings. From my first, very tentative post to my 100th post Wednesday announcing my new job at readMedia, it’s been a fantastic first year as a blogger. This space has been a way for me to explore the rapidly changing world of PR [...]

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My new gig: inbound marketing at readMedia

by amy mengel on January 27, 2010

Forget the catchy lede. I’ve had this cat in the bag for a while now and it’s time to let it out: I have a new job! Starting today(!), I’ll be heading up inbound marketing efforts for Albany-based readMedia. After seven years in corporate communications, I’m trading the manufacturing plant for a hip downtown office, [...]

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Social media for military communication

by amy mengel on January 23, 2010

This morning I had the pleasure of speaking at the New York National Guard Public Affairs Conference in Saratoga Springs. Public affairs officers from Niagara Falls to Long Island and points in between gathered to discuss military communication, public affairs and social media. Below are the slides from my presentation. I generally prefer to keep [...]

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Reputation management: Royal Caribbean and Haiti

by amy mengel on January 21, 2010

External crises can force companies to make consternating choices. Royal Caribbean has come under fire for continuing to dock its cruise ships on the Haitian peninsula of Labadee in light of the devastating earthquake. An article in The Gaurdian, later picked up by The Huffington Post and the LA Times travel blog, among other outlets, [...]

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Facebook, GoodReads, and… WalMart?

by amy mengel on January 18, 2010

What was one of the first social networks I joined? It wasn’t LinkedIn, Facebook, Twitter or even MySpace. It was GoodReads. I’m a big time book nerd, and I love that Good Reads let me search and review books and see what my friends are reading. I can keep track of books I’ve read, sort [...]

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