My new gig: inbound marketing at readMedia

Forget the catchy lede. I’ve had this cat in the bag for a while now and it’s time to let it out: I have a new job!

Starting today(!), I’ll be heading up inbound marketing efforts for Albany-based readMedia. After seven years in corporate communications, I’m trading the manufacturing plant for a hip downtown office, the Blackberry for an iPhone, and the red tape of big company bureaucracy for an intimate start-up culture.

I’ve been working with readMedia as one of my consulting clients for the last several months and so when they offered me a full-time position, I already knew it would be a great fit. My new coworkers are fun, smart, and generally have good taste in beer (want to follow ‘em? Check out this Twitter list of readMedia employees I created).

So, what am I going to be doing? A lot of really cool stuff. I’ll be running the company’s paid and earned media campaigns, representing readMedia at trade shows and conferences, managing their social media presence and using inbound marketing to generate sales for the company. Right up my alley.

A little background on my new company: readMedia is a software and media company whose platform allows organizations like governments, nonprofits, and schools to publish social media-enabled news releases online and distribute them directly to geographically-targeted media outlets. readMedia’s clients produced over a quarter of a million pieces of specialized, hyperlocal news content last year — like this story about a state worker selling drugs in the basement of the State Capitol. (Seriously. Only in New York. And maybe Illinois.)

The media landscape continues to change as newspapers shed the staff and resources that were traditionally devoted to covering local news — town board meetings, fundraisers and local events, students away at college being named to an honor society or making the dean’s list. But these types of stories are still important to local communities and form the original content that drives old, new and niche media stories within a community. readMedia gives its clients the tools to serve as their own beat reporters and publish high-quality, hyperlocal content online and to traditional media outlets.

I can’t even describe how excited I am to get settled in at readMedia and become a part of their team. I’ll still be organizing Social Media Breakfast Tech Valley (though likely with some more help) and blogging right here, but I’m stepping away from consulting to fully devote my time and brain waves to readMedia.

So many of you supported me throughout this past year by acting as mentors, sounding boards, collaborators, and friends. I’ll dispense with the Academy Awards-style mushiness, but I really do appreciate all of the great advice and input I’ve received as I transitioned from corporate communications to consulting and now to this new role. So simply, thank you.

Game on!

Tagged as: Albany, hyperlocal, inbound marketing, job, journalism, news, readmedia, smbtv, twitter