I’ve spent the last year and a half reading and learning as much about social media as possible, going from a complete n00b with barely a Facebook profile to a recovering social media addict. I ravenously consumed blog posts about PR, communications and social media. But after awhile, a lot of the information begins to feel repetitive (and derivative). I get it at this point – it’s “about the conversation” and “engaging with people” and “being transparent.”
My reading habits have changed over the last month or so. I’m no longer looking for basic social media information or more social media Kool-Aid and so I’ve purged my Google Reader of feeds I haven’t been getting much value from. I’m reading fewer and fewer personal or individual PR bloggers and instead gleaning more insight from collaborative blogs or blogs at major media outlets. My goal is less about the nuts-and-bolts or “how to” of social media and PR 2.0 and more about understanding the big picture — trends and successes in media, social networking, and the Web, and looking at how all of it impacts the way we will continue to consume news and information.
Some blogs will always have a revered spot in my reader, because I’m always finding value and new ideas from them. However, a lot of what I’m reading now isn’t even necessarily PR-focused. I’m always open to discovering a post on someone’s blog that showcases great thinking or a new idea, and I still stumble across some of those via Twitter. But I’m being more discerning about which feeds make it into my RSS reader.
Here’s what’s been recently added to my reader or what I’ve refocused on lately:
Media Industry and Trends
- Poynter’s E-Media Tidbits
- paidContent Newswatch – Media & Publishing feed
- Media Memo (from the Wall Street Journal‘s All Things Digital community)
- New York Times‘ Media Decoder blog
- News media and Internet and technology feeds from Pew Research
- Nieman Journalism Lab – Harvard University
- Lost Remote – A blog about the future of local media
- The Hyperlocalist
- Google blog search feed for “hyperlocal news“
Social Media and PR 2.0 in Practice
- The Steve Rubel Lifestream
- Paul Gillin’s blog
- Shel Holtz’s ‘A Shel of My Former Self‘ blog (this has been in my reader forever)
- Convince and Convert (another standby that I’m paying more attention to now)
Business and Technology Insight
- Read Write Web (I replaced Mashable with RWW in my reader a few months ago)
- Silicon Alley Insider / The Business Insider
- New York Times’ Bits Blog
It’s a lot of content, which wreaks havoc on my previous system of organizing Google Reader. I’m much better now about scanning headlines, using the “sort by magic” feature to see the best posts, and not agonizing anymore about trying to get to everything.
What sites are you finding value in these days? Share in the comments.