Why I’ll never use Delicious again

I want to like Delicious, I really do. I’ve been using it to trap links of interest for a while now, and as someone who’s probably used 10 different computers regularly in the last few years, it seemed a handy way to store content I want to access again later, from anywhere. I installed the Delicious extension in Chrome recently and that made it easier and more likely that I’d share and tag links.

But my days with Delicious are over.

The social networks that have stood the test of time so far (“time” in Internet world meaning more than a year or two) have constantly added functionality, features and new design. Facebook does it every few months, it seems. Delicious, for whatever reason, never seemed to graduate into a really robust, useful platform for people to share and save content. It was hard (nearly impossible) to import and find friends, the interface was ugly and clumsy, and search was frustrating. It earned the moniker “Where links go to die” and that’s not too far from the truth, in my case.

It’s too late for Delicious. Google Reader has completely lapped it.

Google Reader started as a way to keep track of blog feeds, and I didn’t use it much beyond that. But then they began rolling out more useful features. You can tag and star items and organize feeds into folders. Then Google rolled out the “Share” function, which, with one click, allows you to post to your own public feed any item from your reader you wished. Google added the ability to find and follow friends via Google Reader and see, right from within your reader, what they are sharing. You can add notes and comments on items or send an item to someone via eMail. And let’s not forget the nifty ‘Trends’ stats feature (this is Google, after all) that shows you which feeds you’re most engaged with. (The official Google Reader blog is a great resource on all these features.)

For a long time, the only thing that kept me saving items to Delicious was the concept of “discovery.” Anything I wanted to save, share or tag in Google Reader was limited to feeds I was already subscribed to. If I happened across something on the Web or clicked to a link from Twitter, I didn’t have a good way to get it into my reader. Plus, I often found a single post interesting and bookmark-worthy, but had no desire to subscribe to the entire blog.

So, it was a two-party system for me: Google Reader to share and save the most interesting posts from among the feeds I already subscribed to, and Delicious for tagging and saving sites I randomly “found” out on the Web.

But it doesn’t have to be this way!

Google Reader has a “Note in Reader” bookmarklet! It does! And it has for two years! Drag the bookmarklet onto your browser’s toolbar, and wave goodbye to Delicious. The bookmarklet lets you save and/or share anything you find on the Web into your Google Reader. You can add notes and comments, just like you would on a blog post. I don’t know how I missed this feature, but to me, it pretty much means the end of Delicious.

The “Note in Reader” feature completes the content consumption round trip for me. Using Google Reader I can:

  • Subscribe to a blog or Web site’s feed to receive all its content
  • Arrange and sort feeds into folders and bundles
  • Star, tag, like, annotate and share specific items from those feeds to my own public “shared items” feed
  • Find and follow friends via my GMail contacts or other social networks, or even search for people via keyword or location, and then see and subscribe to items they are sharing
  • View recommendations for new feeds that Google generates by comparing my interests with feeds of users similar to me
  • Share and save content into my Google Reader from anywhere on the Web I happen to find it

I haven’t tinkered with Google Buzz much, but obviously Reader and Buzz are easily integrated so you can share items across that platform, too.

(I’m not even going to get started on Google Reader Play, which is possibly the biggest time suck I’ve ever seen – it curates and presents fun and interesting information from the Web it thinks I may like into a visual slideshow type of format and lets you share, like and save right from the screen. I’m talking hours lost here discovering fun stuff.)

So I’m sorry Delicious. I can’t even say that it was fun while it lasted, because it was always a bit cumbersome. It’s too bad we have to part ways, but with “Note in Reader” and all the other amazing options Google Reader offers, can you blame me?

Check out what I’m reading, saving and sharing via Google Reader here.

Age of Conversation 3: It’s Time to Get Busy

If 2009 was the year we all sat around talking about social media, then 2010 is the year that we start doing it. It’s time to get busy! That’s the subtitle of the third installment of the Age of Conversation, a book that features the collaborative, crowdsourced effort of more than 200 authors, including yours truly.

Drew McLellan and Gavin Heaton headed up the project and have assembled quite a group of social media smarties. I’m not sure how I managed to be included with the likes of Joseph Jaffe, Amber Naslund, Jacob Morgan and Karen Swim, but I’m glad to be part of an effort where 100 percent of the profits will be donated to the Make-a-Wish Foundation.

The book is broken into several sections with each author contributing a short essay or chapter. My contribution is part of the “corporate conversations” chapter and is an adaptation of a post about enhancing internal communications with social media. Other sections include “conversational branding”, “in the boardroom”, and “innovation and execution”.

Age of Conversation 3 will be available by mid-April in hardback, paperback, Kindle and iPad versions. Purchase details will be posted here.

The book’s contributors span marketing, communications, PR, branding, measurement, HR and community management functions from across the globe and from a variety of different organizations. Check out the list below:

Adam Joseph Priyanka Sachar Mark Earls
Cory Coley-Christakos Stefan Erschwendner Paul Hebert
Jeff De Cagna Thomas Clifford Phil Gerbyshak
Jon Burg Toby Bloomberg Shambhu Neil Vineberg
Joseph Jaffe Uwe Hook Steve Roesler
Michael E. Rubin anibal casso Steve Woodruff
Steve Sponder Becky Carroll Tim Tyler
Chris Wilson Beth Harte Tinu Abayomi-Paul
Dan Schawbel Carol Bodensteiner Trey Pennington
David Weinfeld Dan Sitter Vanessa DiMauro
Ed Brenegar David Zinger Brett T. T. Macfarlane
Efrain Mendicuti Deb Brown Brian Reich
Gaurav Mishra Dennis Deery C.B. Whittemore
Gordon Whitehead Heather Rast Cam Beck
Hajj E. Flemings Joan Endicott Cathryn Hrudicka
Jeroen Verkroost Karen D. Swim Christopher Morris
Joe Pulizzi Leah Otto Corentin Monot
Karalee Evans Leigh Durst David Berkowitz
Kevin Jessop Lesley Lambert Duane Brown
Peter Korchnak Mark Price Dustin Jacobsen
Piet Wulleman Mike Maddaloni Ernie Mosteller
Scott Townsend Nick Burcher Frank Stiefler
Steve Olenski Rich Nadworny John Rosen
Tim Jackson Suzanne Hull Len Kendall
Amber Naslund Wayne Buckhanan Mark McGuinness
Caroline Melberg Andy Drish Oleksandr Skorokhod
Claire Grinton Angela Maiers Paul Williams
Gary Cohen Armando Alves Sam Ismail
Gautam Ramdurai B.J. Smith Tamera Kremer
Eaon Pritchard Brendan Tripp Adelino de Almeida
Jacob Morgan Casey Hibbard Andy Hunter
Julian Cole Debra Helwig Anjali Ramachandran
Jye Smith Drew McLellan Craig Wilson
Karin Hermans Emily Reed David Petherick
Katie Harris Gavin Heaton Dennis Price
Mark Levy George Jenkins Doug Mitchell
Mark W. Schaefer Helge Tenno Douglas Hanna
Marshall Sponder James Stevens Ian Lurie
Ryan Hanser Jenny Meade Jeff Larche
Sacha Tueni and Katherine Maher David Svet Jessica Hagy
Simon Payn Joanne Austin-Olsen Mark Avnet
Stanley Johnson Marilyn Pratt Mark Hancock
Steve Kellogg Michelle Beckham-Corbin Michelle Chmielewski
Amy Mengel Veronique Rabuteau Peter Komendowski
Andrea Vascellari Timothy L Johnson Phil Osborne
Beth Wampler Amy Jussel Rick Liebling
Eric Brody Arun Rajagopal Dr Letitia Wright
Hugh de Winton David Koopmans Aki Spicer
Jeff Wallace Don Frederiksen Charles Sipe
Katie McIntyre James G Lindberg & Sandra Renshaw David Reich
Lynae Johnson Jasmin Tragas Deborah Chaddock Brown
Mike O’Toole Jeanne Dininni Iqbal Mohammed
Morriss M. Partee Katie Chatfield Jeff Cutler
Pete Jones Riku Vassinen Jeff Garrison
Kevin Dugan Tiphereth Gloria Mike Sansone
Lori Magno Valerie Simon Nettie Hartsock
Mark Goren Peter Salvitti

A pretty impressive collection. Don’t miss out on your chance to own Age of Conversation 3 and support a great charity.

Why I’ve quit reading “social media blogs”

I’ve spent the last year and a half reading and learning as much about social media as possible, going from a complete n00b with barely a Facebook profile to a recovering social media addict. I ravenously consumed blog posts about PR, communications and social media. But after awhile, a lot of the information begins to feel repetitive (and derivative). I get it at this point – it’s “about the conversation” and “engaging with people” and “being transparent.”

My reading habits have changed over the last month or so. I’m no longer looking for basic social media information or more social media Kool-Aid and so I’ve purged my Google Reader of feeds I haven’t been getting much value from. I’m reading fewer and fewer personal or individual PR bloggers and instead gleaning more insight from collaborative blogs or blogs at major media outlets. My goal is less about the nuts-and-bolts or “how to” of social media and PR 2.0 and more about understanding the big picture — trends and successes in media, social networking, and the Web, and looking at how all of it impacts the way we will continue to consume news and information.

Some blogs will always have a revered spot in my reader, because I’m always finding value and new ideas from them. However, a lot of what I’m reading now isn’t even necessarily PR-focused. I’m always open to discovering a post on someone’s blog that showcases great thinking or a new idea, and I still stumble across some of those via Twitter. But I’m being more discerning about which feeds make it into my RSS reader.

Here’s what’s been recently added to my reader or what I’ve refocused on lately:

Media Industry and Trends

Hyperlocal News

Social Media and PR 2.0 in Practice

Business and Technology Insight

It’s a lot of content, which wreaks havoc on my previous system of organizing Google Reader. I’m much better now about scanning headlines, using the “sort by magic” feature to see the best posts, and not agonizing anymore about trying to get to everything.

What sites are you finding value in these days? Share in the comments.

My new gig: inbound marketing at readMedia

Forget the catchy lede. I’ve had this cat in the bag for a while now and it’s time to let it out: I have a new job!

Starting today(!), I’ll be heading up inbound marketing efforts for Albany-based readMedia. After seven years in corporate communications, I’m trading the manufacturing plant for a hip downtown office, the Blackberry for an iPhone, and the red tape of big company bureaucracy for an intimate start-up culture.

I’ve been working with readMedia as one of my consulting clients for the last several months and so when they offered me a full-time position, I already knew it would be a great fit. My new coworkers are fun, smart, and generally have good taste in beer (want to follow ‘em? Check out this Twitter list of readMedia employees I created).

So, what am I going to be doing? A lot of really cool stuff. I’ll be running the company’s paid and earned media campaigns, representing readMedia at trade shows and conferences, managing their social media presence and using inbound marketing to generate sales for the company. Right up my alley.

readMedia

A little background on my new company: readMedia is a software and media company whose platform allows organizations like governments, nonprofits, and schools to publish social media-enabled news releases online and distribute them directly to geographically-targeted media outlets. readMedia’s clients produced over a quarter of a million pieces of specialized, hyperlocal news content last year — like this story about a state worker selling drugs in the basement of the State Capitol. (Seriously. Only in New York. And maybe Illinois.)

The media landscape continues to change as newspapers shed the staff and resources that were traditionally devoted to covering local news — town board meetings, fundraisers and local events, students away at college being named to an honor society or making the dean’s list. But these types of stories are still important to local communities and form the original content that drives old, new and niche media stories within a community. readMedia gives its clients the tools to serve as their own beat reporters and publish high-quality, hyperlocal content online and to traditional media outlets.

I can’t even describe how excited I am to get settled in at readMedia and become a part of their team. I’ll still be organizing Social Media Breakfast Tech Valley (though likely with some more help) and blogging right here, but I’m stepping away from consulting to fully devote my time and brain waves to readMedia.

So many of you supported me throughout this past year by acting as mentors, sounding boards, collaborators, and friends. I’ll dispense with the Academy Awards-style mushiness, but I really do appreciate all of the great advice and input I’ve received as I transitioned from corporate communications to consulting and now to this new role. So simply, thank you.

Game on!

Allan Schoenberg: My Twitter “Patient Zero”

Ever heard of a woman named Mary Mallon? Probably not. But if I said “Typhoid Mary” that might trigger some recognition. Mary Mallon was the index case for typhoid in the US in the early 1900s. She was a healthy carrier of the disease and spread it to at least 53 people before she was forcibly quarantined. Mary Mallon was the American typhoid epidemic’s Patient Zero.

For me, Allan Schoenberg played a similar role, but without the fever and malaise. I consider him to be my Twitter index case. (Stick with me here.)

I spent the first several months on Twitter not doing much. I followed a few people I knew from “real life” and a few who were into Georgia football. I didn’t even really think of it a professional networking medium at the onset. At some point, though, I caught the Twitter bug and from that point things changed dramatically. And I can trace that moment back to Allan.

It was about this time last year when I was working on putting together a photo book of pictures from my trip to Iceland. I tweeted about it and got a random @ reply from Allan commenting on how great Iceland was and how much he loved it when he had visited earlier in the year. I followed him back and checked out his profile, where I saw that he had a pretty sweet job as director of communications for CME Group. We continued to chat via Twitter throughout the next few weeks about everything from movies to beer (good beer) to the economic situation in Iceland.

Allan  Schoenberg and Amy MengelAllan was my conduit to the Twitter PR and communications world. Recognizing that he was pretty interesting guy with an interesting job in my field, I figured that I’d probably enjoy following some of his other Twitter pals. I began looking to see who he was following and unabashedly started poaching his network. This led me to people like Mike Pilarz, Arik Hanson, Matt Batt and Lauren Fernandez. They led me to others like David Mullen, Kellye Crane, Chuck Hemann and Scott Hepburn. And it just kept proliferating.

Today, I consider Allan and that initial group tops among my trusted colleagues, confidants and advisors. In the year since that first tweet about Iceland, I’ve started this blog and my consulting business, founded Social Media Breakfast Tech Valley, and forged what I consider to be lifelong friendships as well as professional alliances with people from Twitter. I’ve had the opportunity to meet most of my closest Twitter friends in person, despite the fact that they all live in far-flung places. Allan even got me a tour of the Chicago Mercantile Exchange when I was visited last spring.

So in the spirit of those Bud Light “Real Men of Genius” ads (though Allan would rightly never drink Bud Light):

I salute you, Mr. Twitter Uber-connector Index Case of Networking Genius Guy. Thanks.

Whose your Twitter Patient Zero?