Why I blog

I’ve flogged this deceased equine before, but no foray into social media– be it blogging or anything else– should be without strategy. That emerged as a major theme from last Friday’s Social Media Breakfast Tech Valley #4, which featured a panel discussion on blogging.

The panelists discussed how companies should decide what they hope to get out of a blog before they start one. That’s solid advice for companies, but it also spurred a discussion about personal blogs: Not every mommy blogger needs or wants to grow up to be Dooce. Not every technology blogger needs or wants to grow up to be Engadget.

It got me thinking about a very simple question: Why do I blog? What am I hoping to get out of this?

I started blogging nearly a year ago practically by accident. My first post explains how I had been becoming more active on Twitter and finding I had more to say than 140 characters allowed. I had been a long time reader of PR blogs but never felt as though I had anything to contribute. The last year has been quite a journey for me and after reflecting for a bit on “what does this all mean?” (blogging, not life), here’s what I came up with:

I don’t necessarily have a “strategy” for this blog. I don’t blog for page views or ad revenue. It’s one piece of a diverse online presence for me where I share conversations (both personal and professional) with colleagues, clients and friends. For me, it’s a success.

Why do YOU blog?

Why I was wrong about lifestreaming

I sat staring down the white screen of WordPress death tonight knowing that I was due a blog post but unable to come up with anything (I’m sure no blogger has EVER had that problem before, EVER).

So, in my writer’s-block-induced haze, I sent out the following tweet:

Crowdsourced tweetThe lucky winner? Mark Krynsky (@krynsky) responded first:

Mark Krynsky LifestreamingCrap.

(Although I suppose I should be glad that Arik Hanson didn’t beat him to it, with his “Everything I learned about social media, I learned from Barry Manilow” suggestion.)

Mark was calling on me to refute a post I wrote several weeks ago asking what the big deal was about lifestreaming. That post generated a healthy discussion as readers tried to help me understand what value sites like Tumblr and Posterous added versus a traditional blog and other outlets like Facebook and Twitter. Mark, who authors the LifestreamBlog, left one of many great comments on the post.

I revisited the post and my initial stance. I wrote that original post from the standpoint of genuinely questioning and being curious about the value of lifestreaming, and not necessarily dissing or deriding the practice. A lot of the comments helped clarify my thinking. The most common reason people cited for lifestreaming was that it occupies the space “between Twitter and a blog” and provides an outlet for “off-topic” items that may be out of place on a subject-specific blog. Others use Posterous as a way to clip and save items from the Web, almost like a juiced-up Delicious account.

All are valid reasons, but so far I still haven’t found the time or interest to update (curate?) my own lifestream or really follow anyone else’s.

But, specific to Posterous, which seems to be the most popular lifestreaming tool right now, I will say that I do see the potential from an ease-of-use standpoint. The ability to send in blog posts via e-mail directly to Posterous is very compelling for someone who wants to blog or share information but doesn’t want to deal with a complicated (or even a simple) CMS. And Posterous makes it very easy to record audio clips and send them directly to the site. It’s a way to start creating content with extremely low barriers to entry.

Another interesting “group lifestreaming” experiment took place at Social Media Breakfast Houston. Bryan Person created a Posterous account and had attendees e-mail info and photos. I could see this type of format working for events and conferences as a place to have people collectively contribute content (holy alliteration). The concept is similar to Collecta, a site that pulls in Tweets, photos, and more for specific hashtags.

So, I’m not sure that asking a question can really be “wrong”, but I’ll certainly admit that my eyes have been opened to many more possibilities for lifestreaming. Heck, I may even get around to updating my Posterous account one of these days.

Thanks to Mark and everyone else who participated in my little Twitter/blog/crowdsourcing experiment. For now, writer’s block averted.

Reaching stakeholders through social media

Here are the slides from the presentation I gave today to the Capital Region Chapter of PRSA:

View more presentations from amymengel.

Here are some links to content I referenced:

If you’d like to attend Social Media Breakfast on Oct. 30, register here (still a few seats left).

Let me know if there’s anything I’ve missed that you’d like a link to.

Skip the business cards and use Contxts

At last week’s Inbound Marketing Summit I met the lovely Joyce McKee, a marketing events and trade show professional who’s working her way through Chris Brogan’s material at TrustAgents101.com.

She asked me if I had a business card, but they were buried in my purse back at my table. I told her she could text my name to 50500 and Contxts would send my info to her phone. It turns out she had never sent a text message before, so I walked her through the process. D.J. Waldow caught it all on his iPhone:

Contxts is a great tool if you don’t have business cards on you or don’t have an iPhone with the crazy-cool Bump app. Check it out!

Where I’ll be this month

Wait, it’s October? How did that happen? I’ve got a lot going on this month and am looking forward to talking social media, meeting new people and seeing some familiar faces at these events:

Inbound Marketing Summit

IMS09_Logo_Hor_SmallI’m headed to Boston later this week (well, to Gillette Stadium anyway) for New Marketing Labs’ Inbound Marketing Summit. The list of speakers is pretty incredible (Chris Brogan, Gary Vaynerchuk, David Meerman Scott, Jason Falls…) and I’m not really sure how so much great content is going to fit into just two days. I’m also pumped to finally meet Valeria Maltoni, Brian Solis and DJ Waldow – and DJ and I need to figure out who owes whom a drink since both Georiga and Michigan lost this weekend.

Capital Region PRSA

Next Wednesday afternoon I’ll be putting on a workshop for the Capital Region chapter of PRSA entitled “Communicating to Digital Natives: Reaching Your Stakeholders Through Social Media” at the Victory Cafe in Albany. I’ll talk about how many consumers are bypassing traditional media and opting instead to interact with brands and organizations directly. It’ll be a bit on the Social Media 101 side but I’m planning to include some fun examples and case studies.

Social Media Breakfast Tech Valley #3

smbtv-red_mdAt the end of the month, on Friday, Oct. 30, I’ll be at Tech Valley’s third Social Media Breakfast. This event has really taken off in this area and continues to grow and attract social media enthusiasts from a variety of disciplines – communications, marketing, Web design, IT, HR, and entrepreneurs. It’s a fun crowd and we’re excited to have Aaron Newman of Techrigy in town to discuss social media monitoring and measurement.

I’m also planning to be in New York on Oct. 31 to commiserate with other Dawg fans and alumni as we watch Florida hand us our hats, and to see one of my buddies run the NYC marathon. So PR Cog, Stephanie Smirnov, and other NYC Twitterati, let’s meet up that weekend!