From the category archives:

B2B

Why Facebook shouldn’t be your primary B2B marketing channel

by amy mengel on June 9, 2009

It’s hard to determine which social media tool is more lauded as the second coming these days, but Facebook certainly ranks up there as a platform that many of the social media experts, mavens, gurus and even people who know what they’re talking about promote as an easy place to start your business’ foray into [...]

Tagged as: B2B, blocking, communications, facebook, internet, marketing, shel holtz

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Engage your B2B customers offline, too

by amy mengel on March 4, 2009

For business-to-business companies, communicating with customers is always challenging. Their attention is focused not only on all their other vendors and suppliers, but also on running their own businesses and serving their own customers. While new and emerging social media tools provide a potential B2B communications playground, it’s worth remembering some tried-and-true way of keeping [...]

Tagged as: B2B, communications, customers, HighJump Software, marketing

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