Consulting

With a strong background in traditional communications and a passion for social media, I can help your organization bridge the gap and create an effective digital communications strategy.

Social Media Consulting

Audit and Evaluation

What are you already doing to integrate social media into your communications strategy? What are stakeholders saying about you online and how are you responding (or are you)? I’ll evaluate your organization’s current use of social media and offer suggestions on how it can be improved, enhanced or streamlined.

Workshops and Training

Not sure how to set up a Twitter account and engage with people? Unsure about proper online etiquette when reaching out to bloggers? Need a run-down of how to create and distribute original digital content? I can create a custom training program for your organization based on the needs of your staff. From setting up a blog or Facebook page to teaching you the ins and outs of Twitter, I can train your organization on-site in how to effectively use social media tools and platforms.

Monitoring

What are people saying about you online? I’ll show your organization ways to track conversations happening about you on Twitter, blogs, forums and more so that you can react, respond and engage.

Strategy Implementation

Building on the results of your organization’s social media audit, I’ll work with you to develop a social media strategy that harmonizes with your existing marketing and communications plan and meets your organizational goals. Whether this means developing social outposts to engage with customers and build awareness, optimizing your current Web footprint to drive interactions or developing a content creation plan to help your organization tell its story across multiple channels, I can advise you on a social strategy from audience identification to design and execution to measurement and follow-up.

Public Relations and Communications Consulting

In addition to helping your organization integrate social media into your marketing and communications plan, I can provide counsel and extra firepower for a variety of projects: