SMB-TV #2

Thanks to all who attended Tech Valley’s second Social Media Breakfast! Click here to read the recap

Friday, August 28, 2009 from 8 a.m – 10 a.m. at Capital Reperatory Theater in downtown Albany.
The event is FREE, thanks to our sponsorship from SUNY Cobleskill, but you must register as seats are limited.

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Social Media Case Study: The what, how and why of a social media campaign

Featuring guest speaker Justin R. Levy of Caminito Argentinian Steakhouse and New Marketing Labs.

Justin R. Levy lives and breathes social media. (Seriously. He got married earlier this year and live-tweeted his own wedding!) Justin is the general manager of New Marketing Labs, a new media agency and home to the Inbound Marketing Summit, Inbound Marketing Bootcamp and other educational events.

Levy is also a partner and general manager of Caminito Argentinian Steakhouse in Northampton, Mass. After buying into Caminito, Justin immediately cut the traditional marketing budget by approximately 80 percent and began implementing a social media strategy he had developed. Prior to this the restaurant was barely profitable. Immediately following the implementation of his social media strategy, Justin began to see sales steadily increase at a rate of 22-35 percent each month over the same month in 2007. Other accomplishments included obtaining over 7,500 results in Google for the restaurant in just an eight-month period and five positive reviews from food critics.

Justin will share his success story with us at Social Media Breakfast. He’ll break down the social media tactics he used, which include blogging, Yelp and YouTube, and walk through how he has integrated them into the restaurant’s overall operating strategy – and how he measures the results! Justin will present for about an hour and then take questions from the audience for the second half of the event.

The breakfast will be held at the Capital Repertory Theater (@CapitalRepNY). All in attendance will be entered into a drawing to win a pair of tickets to Capital Rep’s current production, Shear Madness.

Sponsorship

SMB-TV #1 is generously sponsored by SUNY Cobleskill – interdisciplinary and experiential learning at a polytechnic college that produces informed and empowered graduates who are responsibly engaged global citizens.