SMB-TV #3

Friday, October 30, 2009 from 8 a.m – 10 a.m. at Sunmark Federal Credit Union headquarters in Latham. The event is FREE, thanks to our sponsorship from readMedia and bagels from 99.5 The River, but you must register as seats are limited.

Social Media Measurement: The Why and How

Featuring guest speaker Aaron Newman of Techrigy, an Alterian Company

aaron newman

Aaron Newman founded Techrigy in Rochester, N.Y. Its software product, SM2, monitors social media conversations and provides visibility to what people are saying about brands and companies on Facebook, Twitter, blogs and more. SM2 has been recognized by Mashable, TechCrunch, and Forrester Research as one of the leading social media monitoring services available. Techrigy was acquired by Alterian in July of this year.

Aaron will talk to our group about why social media measurement is important and how to do it effectively. He’ll discuss the differences between monitoring, measurement and analysis and the distinction between qualitative and quantitative measures of social media. Aaron will also share strategies around getting the most value out of social media participation for your organization.

Location

Sunmark FCU Logo The breakfast will be held at the Sunmark Federal Credit Union headquarters on Route 7 in Latham. The meeting space is on the second floor and since this is a secured facility please arrive on time so that we can escort guests to the meeting space. The event begins at 8 a.m. with registration and some brief time
for networking. Plenty of parking is available on-site at Sunmark.