by amy mengel on March 5, 2010
On Wednesday I attended the “Media 2010 Summit” presented by the Albany Times Union. It featured a panel discussion with three of the TU bloggers and Greg Dahlmann, co-founder of popular local blog All Over Albany. It took a while to get to some meat in the discussion, and it felt like time ran out [...]
Tagged as:
advertising,
Albany,
blogs,
editorial,
Huffington Post,
journalism,
kristi gustafson,
media2010,
panel,
steve barnes,
timesunion,
TU
by amy mengel on December 11, 2009
Memo to brands trying to reach teenage boys with raunchy campaigns: we can all see you. Burger King’s Shower Girl is the latest in a series of misogynist social media campaigns targeted at hormonally-charged teenage boys, it seems. PepsiCo’s “Amp Up Before You Score” iPhone app this summer broke women into 24 stereotypes and gave [...]
Tagged as:
advertising,
amp,
audience,
burger king,
campaigns,
demographic,
Gender,
pepsico,
remington,
Social Media,
web
by amy mengel on September 23, 2009
New York City might only be 120 miles away from Albany, but lifestyle-wise it’s a lot further. Often we Upstaters are saddled with “regional” advertising campaigns directed toward New Yorkers (the city dwellers, not the state residents). I frequently see billboards or TV commercials referencing terms like “The Big Apple” and alluding to New York [...]
Tagged as:
advertising,
Albany,
brands,
capital,
commercials,
facebook,
mcdonalds,
new york,
regional,
tv
by amy mengel on July 30, 2009
