…Beacuse I don’t really care about Oprah. Or Ashton. Or CNN. Twitter is going mainstream. The cool kids who were on it first are bent out of shape now. It’s like any trend – a small group starts it out, enough people notice so that it gets picked up and becomes mainstream, then the original trendsetters are suddenly upset that they’re no longer unique (see: “I liked Coldplay before they got all like, cool, and like, sold out and stuff.”)
I am not going to blog about Oprah adding Twitter to her Favorite Things and whether that’s good, bad or the end of the world. But lots of other communicators who I respect have weighed in, some very thougtfully.Some have their panties quite bunched about it, and some don’t really care. So for those of you who are interested, here’s a round up from my Google Reader as of 2:45 p.m. today:
From Ike Pigott at Media Bullseye:
“The Oprah Experiment”
Oprah built her empire of fans through traditional media channels. Most successful Twitter users built their networks organically. How will her network evolve? And will how will Twitter mine the user data that these power accounts create?
From Beth Harte at The Harte of Marketing:
“Let’s not forget celebs are marketers too”
Celebs make money. They can potentially use social media to make more money. Should they be exempt from the scrutiny that businesses face when dabbling in social media for marketing purposes?
From Ari B. Adler at Digital Pivot:
“Social Interaction Requires Being Social (and Interacting)”
Ashton and Oprah don’t get it. Twitter is a conversation, not a megaphone. It’s not about the numbers.
From Arik Hanson at Communications Conversations:
“It’s all about the numbers, right? RIGHT?
Social media is about numbers AND relationships. Number of followers has its place as a metric, but you have to build strong relationships, too.
From David at The Legends of Aerocles:
“@Oprah, Welcome to Twitter. Now please don’t break it. Why @Oprah and @aplusk don’t belong on Twitter”
Twitter is not for broadcasting. How can you possibly interact with 1 million followers? Why are you on Twitter if you’re not conversing?
From Lisa Barone at Outspoken Media:
“It’s not the recession, you just suck”
Stop talking about Oprah, dammit! Do something useful. Learn something. We’re wasting too much time on stuff that isn’t making us any money.
So there’s my Oprah/Ashton speedread. Let’s get on with our Fridays, shall we?