Posts tagged as:

Albany

Media2010: Print, Web, blogs, ads, and The Wall

by amy mengel on March 5, 2010

On Wednesday I attended the “Media 2010 Summit” presented by the Albany Times Union. It featured a panel discussion with three of the TU bloggers and Greg Dahlmann, co-founder of popular local blog All Over Albany.
It took a while to get to some meat in the discussion, and it felt like time ran out just [...]

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Beyond the Facebook Status Update: SMBTV #5

by amy mengel on February 5, 2010

If you’re a brand trying to market to customers on Facebook, how do you cut through all the noise and reach your audience? What can you do to engage people through the medium, beyond just having them fan your page? Atlanta-based social media strategist Brad Ruffkess tackled these questions this morning at the fifth Social [...]

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My new gig: inbound marketing at readMedia

by amy mengel on January 27, 2010

Forget the catchy lede. I’ve had this cat in the bag for a while now and it’s time to let it out: I have a new job!
Starting today(!), I’ll be heading up inbound marketing efforts for Albany-based readMedia. After seven years in corporate communications, I’m trading the manufacturing plant for a hip downtown office, the [...]

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What Twitter lists have done for me lately

by amy mengel on December 29, 2009

A classic ISTJ, I’m a sucker for making lists. To-do lists, chore lists, action items – writing things down helps me organize a plan of attack. Which is why it may surprise you that I’ve done very little with Twitter lists in the few months since the feature was launched. However, I’ve found lists helpful [...]

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Reaching stakeholders through social media

by amy mengel on October 14, 2009

Here are the slides from the presentation I gave today to the Capital Region Chapter of PRSA:
PRSA: Reaching Stakeholders Through Social Media
View more presentations from amymengel.
Here are some links to content I referenced:

Mayo Clinic YouTube video of older couple playing piano
Volkswagen’s “The Fun Theory” with  piano staircase video
Examples of corporate social media policies
Columbia CVB home [...]

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