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My blogging birthday: Mengel Musings turns one

by amy mengel on January 29, 2010

It doesn’t seem possible, but tomorrow marks the one-year anniversary of Mengel Musings. From my first, very tentative post to my 100th post Wednesday announcing my new job at readMedia, it’s been a fantastic first year as a blogger. This space has been a way for me to explore the rapidly changing world of PR [...]

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Why I was wrong about lifestreaming

by amy mengel on October 20, 2009

I sat staring down the white screen of Wordpress death tonight knowing that I was due a blog post but unable to come up with anything (I’m sure no blogger has EVER had that problem before, EVER).
So, in my writer’s-block-induced haze, I sent out the following tweet:
The lucky winner? Mark Krynsky (@krynsky) responded first:
Crap.
(Although I [...]

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Anatomy of a social media product launch: Screenr

by amy mengel on August 24, 2009

Ever try to explain to someone over the phone how to do something online? Or try to walk someone through a Web-based process without being able to really show them what you’re talking about? I’ve used products like Adobe Captivate before to record screen activity, but it’s expensive and a bit cumbersome for simple screencasts.
Screenr, [...]

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Remember Elle Woods and her scented, pink-paper resume in Legally Blonde? She’d be an anomoly today, as most people don’t print paper resumes anymore. But despite lamentations that “Google is the new resume” or “Resumes are useless in the Internet age,” you still need one if you plan to apply for a position at a [...]

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Something a little different for this third round of Social Media Smackdown: I’m comparing how two cities are using social media from a travel and tourism perspective. Both have their namesake from Genoa’s most famous navigator and both are home to college football teams I love to hate. Let’s see how Columbus, Ohio and Columbia, [...]

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