by amy mengel on January 21, 2010
External crises can force companies to make consternating choices.
Royal Caribbean has come under fire for continuing to dock its cruise ships on the Haitian peninsula of Labadee in light of the devastating earthquake. An article in The Gaurdian, later picked up by The Huffington Post and the LA Times travel blog, among other outlets, questions [...]
Tagged as:
Blogging,
ceo,
communications,
Corporate Communications,
crisis,
cruise,
haiti,
rccl,
reputation,
royal caribbean
by amy mengel on December 6, 2009
I’ve flogged this deceased equine before, but no foray into social media– be it blogging or anything else– should be without strategy. That emerged as a major theme from last Friday’s Social Media Breakfast Tech Valley #4, which featured a panel discussion on blogging.
The panelists discussed how companies should decide what they hope to get [...]
Tagged as:
Blogging,
communications,
pr,
reasons for blogging,
smbtv,
strategy
by amy mengel on July 21, 2009
If you’re reading this post in a feed reader, stop! Click over to the site right now and check out my new design. I purchased the Thesis theme for WordPress about a month ago and have been mired in CSS and PHP mods for the last month trying to come up with a fresh look [...]
Tagged as:
Blogging,
css,
design,
php,
theme,
thesis,
wordpress