Posts tagged as:

brands

Locally targeted McDonald’s TV ads turning heads

by amy mengel on September 23, 2009

New York City might only be 120 miles away from Albany, but lifestyle-wise it’s a lot further. Often we Upstaters are saddled with “regional” advertising campaigns directed toward New Yorkers (the city dwellers, not the state residents). I frequently see billboards or TV commercials referencing terms like “The Big Apple” and alluding to New York [...]

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“Become a Fan” of Facebook brand fatigue

by amy mengel on September 14, 2009

I grabbed a bagel sandwich at Bruegger’s today, which is somewhat of a weekly habit for me. On a large poster in the store depicting their fall sandwiches, I saw it in the lower right corner: Become a fan of Brueggers on Facebook. I’ve seen similar exhortations lately in restaurants, retail stores and on brand [...]

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