Posts tagged as:

business

One Question: HubSpot’s Rick Burnes

by amy mengel on January 15, 2010

How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association’s “Twitter for Business” workshop. I snagged Rick after the presentation to ask him this one question: Two other good tips from Rick during the presentation: Companies should create a page on [...]

Tagged as: business, hubspot, interview, marketing, rick burnes, Social Media, twitter, video

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The Business Case for PR: according to whom?

by amy mengel on October 28, 2009

Today PRSA rolled out its “Business Case for Public Relations” initiative, aimed at spit-shining the image of the PR industry and combating a lot of the misperceptions and negativity that surround the profession. The campaign includes a variety of features like resources to help articulate the value of PR to the C-suite, formation of a [...]

Tagged as: agency, business, diversity, pr, PRSA, Public Relations, publicist, Sex and the City

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Tight on resources? Deputize your brand’s fans

by amy mengel on April 7, 2009

Sometimes you just need more people. In January, Washington, D.C. deputized out-of-town security and police forces during the Obama inauguration. The city gave them the tools and authority to manage the massive crowds that had descended for the weekend. The size of the actual D.C. police force didn’t grow permanently, but it had the resources [...]

Tagged as: brand, business, customers, delicious, facebook, fans, flickr, marketing, network, penzeys, profile, socialmedia, strategy, twitter

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No to Carrots, Yes to Pomegranates

by amy mengel on April 2, 2009

Shannon Paul, at her excellent and Very Official Blog, wrote earlier this week about a situation where a company tried to pitch her via a comment on one of her blog posts. The product had nothing to do with the topic she’d written about (using her grandma’s carrot cake recipe as a metaphor for sharing [...]

Tagged as: Blogging, business, comment, customers, google, POM Wonderful, shannon paul, us airways, Yes to Carrots

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Answer Honestly: Communications conundrums

by amy mengel on February 22, 2009

At my recent ski trip out to Lake Tahoe with good pals, we ended up with a case of Molson Canadian beer one night. The bottles contained labels with the phrase “Answer Honestly” and then presented an either/or question: Would you prefer to be rich or good looking; would you prefer to be a vampire [...]

Tagged as: beer, business, communications, customers, employee comm, HR, legal, recall, scandal, ski, steve crescenzo, strategy