by amy mengel on October 28, 2009
Today PRSA rolled out its “Business Case for Public Relations” initiative, aimed at spit-shining the image of the PR industry and combating a lot of the misperceptions and negativity that surround the profession. The campaign includes a variety of features like resources to help articulate the value of PR to the C-suite, formation of a [...]
Tagged as:
agency,
business,
diversity,
pr,
PRSA,
Public Relations,
publicist,
Sex and the City
by amy mengel on April 7, 2009
Sometimes you just need more people. In January, Washington, D.C. deputized out-of-town security and police forces during the Obama inauguration. The city gave them the tools and authority to manage the massive crowds that had descended for the weekend. The size of the actual D.C. police force didn’t grow permanently, but it had the resources [...]
Tagged as:
brand,
business,
customers,
delicious,
facebook,
fans,
flickr,
marketing,
network,
penzeys,
profile,
socialmedia,
strategy,
twitter
by amy mengel on February 22, 2009
At my recent ski trip out to Lake Tahoe with good pals, we ended up with a case of Molson Canadian beer one night. The bottles contained labels with the phrase “Answer Honestly” and then presented an either/or question: Would you prefer to be rich or good looking; would you prefer to be a vampire [...]
Tagged as:
beer,
business,
communications,
customers,
employee comm,
HR,
legal,
recall,
scandal,
ski,
steve crescenzo,
strategy
No to Carrots, Yes to Pomegranates
by amy mengel on April 2, 2009
Shannon Paul, at her excellent and Very Official Blog, wrote earlier this week about a situation where a company tried to pitch her via a comment on one of her blog posts. The product had nothing to do with the topic she’d written about (using her grandma’s carrot cake recipe as a metaphor for sharing [...]
Tagged as: Blogging, business, comment, customers, google, POM Wonderful, shannon paul, us airways, Yes to Carrots
{ 3 comments }