Reaching stakeholders through social media

Here are the slides from the presentation I gave today to the Capital Region Chapter of PRSA:

View more presentations from amymengel.

Here are some links to content I referenced:

If you’d like to attend Social Media Breakfast on Oct. 30, register here (still a few seats left).

Let me know if there’s anything I’ve missed that you’d like a link to.

Where I’ll be this month

Wait, it’s October? How did that happen? I’ve got a lot going on this month and am looking forward to talking social media, meeting new people and seeing some familiar faces at these events:

Inbound Marketing Summit

IMS09_Logo_Hor_SmallI’m headed to Boston later this week (well, to Gillette Stadium anyway) for New Marketing Labs’ Inbound Marketing Summit. The list of speakers is pretty incredible (Chris Brogan, Gary Vaynerchuk, David Meerman Scott, Jason Falls…) and I’m not really sure how so much great content is going to fit into just two days. I’m also pumped to finally meet Valeria Maltoni, Brian Solis and DJ Waldow – and DJ and I need to figure out who owes whom a drink since both Georiga and Michigan lost this weekend.

Capital Region PRSA

Next Wednesday afternoon I’ll be putting on a workshop for the Capital Region chapter of PRSA entitled “Communicating to Digital Natives: Reaching Your Stakeholders Through Social Media” at the Victory Cafe in Albany. I’ll talk about how many consumers are bypassing traditional media and opting instead to interact with brands and organizations directly. It’ll be a bit on the Social Media 101 side but I’m planning to include some fun examples and case studies.

Social Media Breakfast Tech Valley #3

smbtv-red_mdAt the end of the month, on Friday, Oct. 30, I’ll be at Tech Valley’s third Social Media Breakfast. This event has really taken off in this area and continues to grow and attract social media enthusiasts from a variety of disciplines – communications, marketing, Web design, IT, HR, and entrepreneurs. It’s a fun crowd and we’re excited to have Aaron Newman of Techrigy in town to discuss social media monitoring and measurement.

I’m also planning to be in New York on Oct. 31 to commiserate with other Dawg fans and alumni as we watch Florida hand us our hats, and to see one of my buddies run the NYC marathon. So PR Cog, Stephanie Smirnov, and other NYC Twitterati, let’s meet up that weekend!