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chris brogan

Five reasons corporations are failing at social media

by amy mengel on October 11, 2009

“It’s not rocket surgery.”
That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit.
Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case [...]

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Social Media Breakfast Tech Valley #2 Recap

by amy mengel on August 28, 2009

Okay, so Albany may not be the first city that comes to mind when you think of innovation, digital marketing, a vibrant creative class or a social networking hotbed, but we have a budding community here that’s really becoming interested in all things social media. This morning was the region’s second Social Media Breakfast, and [...]

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