Social Media, PR, Communications and Marketing
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External crises can force companies to make consternating choices.
Royal Caribbean has come under fire for continuing to dock its cruise ships on the Haitian peninsula of Labadee in light of the devastating earthquake. An article in The Gaurdian, later picked up by The Huffington Post and the LA Times travel blog, among other outlets, questions [...]
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I’ve flogged this deceased equine before, but no foray into social media– be it blogging or anything else– should be without strategy. That emerged as a major theme from last Friday’s Social Media Breakfast Tech Valley #4, which featured a panel discussion on blogging.
The panelists discussed how companies should decide what they hope to get [...]
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I head up inbound marketing at readMedia. Rooted in traditional PR and corporate communications but with an insatiable interest in all things new media, I write about how social media is transforming the way organizations communicate.
