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eBook

Three stellar social media eBooks

by amy mengel on June 17, 2009

One reason it can be so intimidating for organizations to get started in social media is that there’s just so much information out there. Parsing through it all and trying to figure out what’s absolutely essential to understanding the basics can take a lot of time. Here are three eBooks that I’ve found extremely useful. They [...]

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Web 2.0 in a 1.0 industry

by amy mengel on February 10, 2009

When Marty McFly rocks his guitar solo in ‘Johnny B. Goode’ at his parents’ high school dance in Back to the Future, he leaves the shocked crowd slack-jawed at what they’ve just heard. The line he drops is something like, “I guess you guys aren’t ready for that yet… but your kids are gonna love [...]

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