Posts tagged as:

ims09

Skip the business cards and use Contxts

by amy mengel on October 13, 2009

At last week’s Inbound Marketing Summit I met the lovely Joyce McKee, a marketing events and trade show professional who’s working her way through Chris Brogan’s material at TrustAgents101.com.
She asked me if I had a business card, but they were buried in my purse back at my table. I told her she could text my [...]

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Five reasons corporations are failing at social media

by amy mengel on October 11, 2009

“It’s not rocket surgery.”
That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit.
Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case [...]

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Steve Garfield’s Video Experiment at IMS09

by amy mengel on October 9, 2009

Two days, 70 speakers, 20+ hours of content… Inbound Marketing Summit was excellent and my brain is still processing everything I tried to jam into it this week. I’ll let things marinate for a bit and post my reactions to certain sessions and my overall impressions of the conference in the next few days, but [...]

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Where I’ll be this month

by amy mengel on October 5, 2009

Wait, it’s October? How did that happen? I’ve got a lot going on this month and am looking forward to talking social media, meeting new people and seeing some familiar faces at these events:
Inbound Marketing Summit
I’m headed to Boston later this week (well, to Gillette Stadium anyway) for New Marketing Labs’ Inbound Marketing Summit. The [...]

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