If 2009 was the year we all sat around talking about social media, then 2010 is the year that we start doing it. It’s time to get busy! That’s the subtitle of the third installment of the Age of Conversation, a book that features the collaborative, crowdsourced effort of more than 200 authors, including yours truly.
Drew McLellan and Gavin Heaton headed up the project and have assembled quite a group of social media smarties. I’m not sure how I managed to be included with the likes of Joseph Jaffe, Amber Naslund, Jacob Morgan and Karen Swim, but I’m glad to be part of an effort where 100 percent of the profits will be donated to the Make-a-Wish Foundation.
The book is broken into several sections with each author contributing a short essay or chapter. My contribution is part of the “corporate conversations” chapter and is an adaptation of a post about enhancing internal communications with social media. Other sections include “conversational branding”, “in the boardroom”, and “innovation and execution”.
Age of Conversation 3 will be available by mid-April in hardback, paperback, Kindle and iPad versions. Purchase details will be posted here.
The book’s contributors span marketing, communications, PR, branding, measurement, HR and community management functions from across the globe and from a variety of different organizations. Check out the list below:
A pretty impressive collection. Don’t miss out on your chance to own Age of Conversation 3 and support a great charity.