Who’s boarding the train to FriendFeed?

friendfeed-logoI created a FriendFeed account a few months back but haven’t done much with it since. I liked the idea of linking all my social profiles together and getting all my online ducks in the same pond, but just didn’t feel like FriendFeed was really where most of my friends were. I had created a strong network on Twitter and didn’t want to have to go manually re-subscribe to all my Twitter pals on FriendFeed (and many of them didn’t have FriendFeed accounts). I liked the idea of some of the features (being able to comment on what someone tweets, bookmarks, or posts, for example) but couldn’t get into the habit of visiting the site more than maybe once a week. Even with the redesign that just launched, it just wasn’t sticky enough for me.

However, in the last few days I’ve had an influx of subsciption requests (currently my FriendFeed account is protected). Many of these have come from people whom I’ve nurtured relationships with on Twitter and I’m happy to let them subscribe and get a fuller picture of what I’m doing online. Some subscription requests seem fairly dubious and spammy and I’ve hit the ignore button on those. It’s not just me who’s noticed the increase:

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So what’s driving this spike in FriendFeed interest? Is there another Ashton/CNN race that I’m unaware of? Or is Jesse Newhart right and the “cool kids” are now moving away from Twitter as it becomes more mainstream, commercialized, spammy? He argues that FriendFeed offers a “more coherent conversation” and “better aggregation of content,” but I’m not entirely sold.

On the one hand, FriendFeed just seems like too much information for me. Follow someone like Robert Scoble and your FriendFeed stream turns into an endless aggregation of people liking and commenting on every single thing he posts. True, I don’t HAVE to follow anyone, just as with Twitter, but trying to keep the noise level down on FriendFeed means being very selective and not following any of the “big guns” who post prolificly and have legions of fans/harpies vying for attention via “likes” and comments. And it all comes through so fast that even though I follow just a tiny, tiny handful of people right now, it’s cluttered.

On the other hand, FriendFeed isn’t enough informaiton – meaning that for most of the people I subscribe to, it’s nothing more than a regurgitation of their Twitter stream. Why shouldn’t I just keep using Twitter, then? FriendFeed might add the occasional Flickr image or Delicious save, but for me, it’s mostly just Tweets.

To be fair, I’m sure that I’m not really using FriendFeed “the right way.” I haven’t set up or joined groups yet and I don’t have my feed segmented. I really haven’t taken the time to force myself to become comfortable with it, and maybe I won’t have to for a while.

I’m not sure if this increased interest means that the winds are changing and people will start rushing to FriendFeed soon. But if the point of social media is to “go where the conversations are” then we may all be heading toward FriendFeed sooner than we think.

Do you use FriendFeed? Is it a substitute of compliment to Twitter for you? How do you sort through all the information it provides?

Your day-by-day guide to social media

dotwMost of us aren’t lucky enough to have a personal assistant who maps out our schedule for us each week and tells us exactly where to go, when to be there and what to expect. With so much information on social media rip-roaring through the interwebz and changing constantly, it’s hard to keep up! But I’ve got your back. Take a deep breath and refer to this day-by-day guide to help you keep up with popular weekly goings-on in social media:

Sunday

#blogchat, 9 p.m. ET
Started just a few weeks ago when Mack Collier spontaneously added the #blogchat hashtag to one of his tweets, this Twitter chat has grown steadily in the last month. The unmoderated and free-flowing dialogue allows bloggers to discuss topics ranging from guest posting to how to promote a blog to blog analytics to ghost blogging. The most recent chat generated a 71-page transcript (!) that Connie Reece makes available at her site.

Also on Sundays, check out Social Marketing Update, a show on BlogTalkRadio produced by Ken English and Dr. Ron Capps (aka NicheProf) that airs at 12:30 p.m. ET (all episodes are archived at the site).

Monday

#journchat, 8-11 p.m. ET
PR professionals, bloggers and journalists alike participate in this weekly Twitter chat designed for these groups to learn about and from each other. It’s moderated by Sarah Evans, who collects questions through Twitter or e-mail leading up to the chat and then uses the @journchat account to ask selected questions to the group. It moves fast, so use TweetGrid, TweetChat, or a dedicated column in TweetDeck to keep up! The last 30 minutes are reserved for pitching – one pitch apiece, and no spam!

Tuesday

Social Mediasphere TV, 8 p.m. ET
Jim Turner, aka @Genuine, produces this weekly event that’s part radio show, part livestream, and part chat. He’s invited guests such as Amber Naslund, Keith Burtis and Micah Baldwin (who call in via Skype) to discuss topics like personal branding, what it takes to be a social media rockstar, and the ethics of Twitter. Jim’s humor (often self-deprecating), the insights from his guests, and the contributions from those participating via the online chat make this one a must-see.

Wednesday

Reading day
I used to love “reading day” in college, which was a more succinct way of saying “The University is giving you a day off from classes at the end of the semester to study for exams, but it’s really just an excuse for you to go out late on a weeknight and sleep in the next morning.” Spend Wednesday catching up on all the posts that have piled up in your feed reader. Check out Jeremiah Owyang’s weekly digest of the social networking space (published on Sundays) and browse through Mashable‘s feed to see what’s new. And of course, catch up on all those tweets you favorited (as a way to bookmark for later) that include links to great blog posts recommended by those you follow.

Thursday

For Immediate Release/The Hobson & Holtz Report Podcast
This podcast actually comes out twice a week, on Mondays and Thursdays. Shel Holtz and Neville Hobson have been producing this series for four years. Each podcast episode is approximately an hour long and topics focus on the “intersection of online communication and public relations.” Interviews, book reviews and speeches/speakers from a variety of communications conferences are also often included in the podcast, which you can subscribe to via RSS or iTunes.

Friday

#followfriday
I’ll admit that this Twitter trend has seemed a bit tired lately – especially when people simply tweet lists of follower names with no recommendation or rationale for why you should follow someone. It can border on spamminess. Essentially the idea is that you recommend people you think others should follow by adding the #followfriday hashtag to your tweet containing their user name. I’ve gotten away from doing this lately, but I still do discover new people every week based on recommendations. Twitter has discontinued listing #followfriday as a trending topic on its home page, but you can still check out the stream of recommendations by typing #followfriday into Twitter search, or you can check out TopFollowFriday.

Saturday

Dude, get a life. It’s Saturday. Go outside. Call your mother. Drink a beer.

Don’t let the “experts” intimidate you

brainThere’s been much discussion on blogs and Twitter recently about people proclaiming themselves social media experts or gurus or a host of other terms. Is there such a thing? Can anyone already claim to be an expert in such a nascent space? Will shoddy “experts” tarnish the reputations of those who really and truly are adept at using social media to enhance communications strategies? Is it bragging or bravado to call yourself (or allow someone to call you) a social media expert?

The reality is that many people who are actively engaged in social media could be considered an expert at some level– simply by the fact that they’re learning about the tools and using them. When you spend all day on Twitter with people like Todd Defren, Jason Falls, Beth Harte, Amber Naslund and Mack Collier, it’s easy to forget that some 5.99 BILLION people in the world don’t use Twitter and probably have no idea what it is capable of. Or that 5.82 BILLION people do not have Facebook accounts. They have never heard of FriendFeed, Flickr, Delicious, MySpace or Plurk. Heck, I have customers who run businesses and they don’t have an e-mail address! Even if you only know one-tenth-of-one percent as much as the Todds, Jasons, Beths, Ambers and Macks of the world, you are still ahead of the curve.

Now I am not saying that just because you have a Twitter account and a blog that you should christen yourself a social media expert and start selling or representing yourself as such. But you CAN teach people about social media and demonstrate its effectiveness. You CAN share your knowledge with co-workers and customers and suggest ideas for how to incorporate social media into existing communications and outreach efforts. Don’t be afraid to try things out simply because you’re not an “expert” about social media.

Experts are those whom others go to for advice because they are more knowledgeable about a particular topic than the average Joe or Jane. As Scott Hepburn said, “They chop lettuce.” The people I listed above are social media experts to me, and I have a huge amount of respect for their knowledge and skills in this space. But that doesn’t mean that I can’t add any value to people who know less than I do about the topic. I can give my co-workers blogging tutorials and explain social networking to my customers and try to help my parents figure out what it means to subscribe to my blog.

The only way people typically become expert at anything is to try something, fail a few times, learn from mistakes, and try again. No one is born as an expert at anything– expertise only comes as a result of knowledge and experiences.

Remember to keep things in perspective: the vast majority of the world is still in the dark on social media. So don’t let the social media experts intimidate you. Learn from them and then don’t be afraid to let others learn from you.

Image: Flickr user dierk_schaefer