Posts tagged as:

marketing

Beyond the Facebook Status Update: SMBTV #5

by amy mengel on February 5, 2010

If you’re a brand trying to market to customers on Facebook, how do you cut through all the noise and reach your audience? What can you do to engage people through the medium, beyond just having them fan your page? Atlanta-based social media strategist Brad Ruffkess tackled these questions this morning at the fifth Social [...]

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One Question: HubSpot’s Rick Burnes

by amy mengel on January 15, 2010

How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association’s “Twitter for Business” workshop. I snagged Rick after the presentation to ask him this one question:

Two other good tips from Rick during the presentation:

Companies should create a page on their [...]

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Cause marketing: A bra by any other color

by amy mengel on January 8, 2010

I was too busy watching college football last night (priorities!) to notice all of the Facebook “bra color” status updates from my female friends. But I caught up on the meme this morning via Stephanie Smirnov’s post. She raises an excellent point: while it is a fun activity in the name of breast cancer awareness, [...]

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Get your social media horse out from behind that cart

by amy mengel on November 15, 2009

“Let’s send out direct mail postcards with discount codes to potential customers.”
“Let’s sponsor a conference and have our CEO speak at it.”
“Let’s create a referral program for our current customers to help us generate new business.”
Most savvy marketers could read the three statements above and instantly recognize them all as tactics, not strategies. All of [...]

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Most Facebook users have seen their fair share of irrelevant or inappropriately targeted ads show up in the sidebar (perhaps none as notorious as the man who saw his wife’s picture next to a Facebook dating ad). Most of the time I ignore the ads and don’t go through the trouble to “thumbs down” an [...]

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