by amy mengel on July 9, 2009
It’s not a matter of if. It’s when. With user-generated content easier and more common than ever, it’s only a matter of time before someone in your organization does something that rubs someone (or a lot of people) the wrong way and soon millions of people are watching the travesty on YouTube.
Latest entry: United Breaks [...]
Tagged as:
communication,
crisis,
mayo clinic,
reputation,
united,
united breaks guitars,
viral,
youtube,
zappos
by amy mengel on May 26, 2009
If you read Arik Hanson’s blog, Communications Conversations, then you’ve probably enjoyed his series on “PR Rock Stars,” where he’s interviewed a variety of PR and communications professionals. I figured it was about time someone interviewed him for a change, and he graciously obliged. So, as Michael Scott would say, “Well, well, well… how the [...]
Tagged as:
arik hanson,
communications,
interview,
mayo clinic,
mentoring,
Public Relations,
Social Media,
star tribune
by amy mengel on May 12, 2009
It’s no secret that Lee Aase and the Mayo Clinic have embraced social media. Blogging, podcasting, YouTube… you name it and they’ve experimented with it, and in most cases been successful. I was fortunate enough to sit in on Lee’s session at the 2009 Ragan Corporate Communications Conference: “The $4 a week online newsroom and [...]
Tagged as:
alexa,
Blogging,
blogs,
communications,
flip video,
google,
lee aase,
macgyver,
mayo clinic,
Media,
podcasting,
ragan,
smug,
socialmedia,
wordpress,
youtube
