Posts tagged as:

Media

Why I’ve quit reading “social media blogs”

by amy mengel on February 28, 2010

I’ve spent the last year and a half reading and learning as much about social media as possible, going from a complete n00b with barely a Facebook profile to a recovering social media addict. I ravenously consumed blog posts about PR, communications and social media. But after awhile, a lot of the information begins to [...]

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Reaching stakeholders through social media

by amy mengel on October 14, 2009

Here are the slides from the presentation I gave today to the Capital Region Chapter of PRSA:
PRSA: Reaching Stakeholders Through Social Media
View more presentations from amymengel.
Here are some links to content I referenced:

Mayo Clinic YouTube video of older couple playing piano
Volkswagen’s “The Fun Theory” with  piano staircase video
Examples of corporate social media policies
Columbia CVB home [...]

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It’s no secret that Lee Aase and the Mayo Clinic have embraced social media. Blogging, podcasting, YouTube… you name it and they’ve experimented with it, and in most cases been successful. I was fortunate enough to sit in on Lee’s session at the 2009 Ragan Corporate Communications Conference: “The $4 a week online newsroom and [...]

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The basketball court of public opinion

by amy mengel on February 24, 2009

I don’t follow college basketball (people, I went to Georgia!) so I missed this story when it broke over the weekend. I heard the tail end of an ESPN radio show in the car that alluded to a dust-up between the University of Connecticut’s men’s basketball coach, Jim Calhoun, and freelance reporter Ken Krayeske. The [...]

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