Allan Schoenberg: My Twitter “Patient Zero”

Ever heard of a woman named Mary Mallon? Probably not. But if I said “Typhoid Mary” that might trigger some recognition. Mary Mallon was the index case for typhoid in the US in the early 1900s. She was a healthy carrier of the disease and spread it to at least 53 people before she was forcibly quarantined. Mary Mallon was the American typhoid epidemic’s Patient Zero.

For me, Allan Schoenberg played a similar role, but without the fever and malaise. I consider him to be my Twitter index case. (Stick with me here.)

I spent the first several months on Twitter not doing much. I followed a few people I knew from “real life” and a few who were into Georgia football. I didn’t even really think of it a professional networking medium at the onset. At some point, though, I caught the Twitter bug and from that point things changed dramatically. And I can trace that moment back to Allan.

It was about this time last year when I was working on putting together a photo book of pictures from my trip to Iceland. I tweeted about it and got a random @ reply from Allan commenting on how great Iceland was and how much he loved it when he had visited earlier in the year. I followed him back and checked out his profile, where I saw that he had a pretty sweet job as director of communications for CME Group. We continued to chat via Twitter throughout the next few weeks about everything from movies to beer (good beer) to the economic situation in Iceland.

Allan  Schoenberg and Amy MengelAllan was my conduit to the Twitter PR and communications world. Recognizing that he was pretty interesting guy with an interesting job in my field, I figured that I’d probably enjoy following some of his other Twitter pals. I began looking to see who he was following and unabashedly started poaching his network. This led me to people like Mike Pilarz, Arik Hanson, Matt Batt and Lauren Fernandez. They led me to others like David Mullen, Kellye Crane, Chuck Hemann and Scott Hepburn. And it just kept proliferating.

Today, I consider Allan and that initial group tops among my trusted colleagues, confidants and advisors. In the year since that first tweet about Iceland, I’ve started this blog and my consulting business, founded Social Media Breakfast Tech Valley, and forged what I consider to be lifelong friendships as well as professional alliances with people from Twitter. I’ve had the opportunity to meet most of my closest Twitter friends in person, despite the fact that they all live in far-flung places. Allan even got me a tour of the Chicago Mercantile Exchange when I was visited last spring.

So in the spirit of those Bud Light “Real Men of Genius” ads (though Allan would rightly never drink Bud Light):

I salute you, Mr. Twitter Uber-connector Index Case of Networking Genius Guy. Thanks.

Whose your Twitter Patient Zero?

Capital Region Communications Pros on Twitter

Looking to connect with communications pros in the Albany/Schenectady/Troy/Saratoga Springs area? I’ve compiled a list of communications, marketing and public relations professionals from New York’s Capital Region who are on Twitter. Some of these folks are relatively new to Twitter, so follow ‘em and say hello!

I’ll update this list every few months, so please comment or e-mail me and let me know who’s missing:

Name of Person (Company)

Andrea Colby (e3 Communications)
AngelosTzelepis (LinguaLinx)
Amanda Dolan (Freelance PR Professional)
Amanda Magee (Trampoline Design Studio
Amy Mengel (Latham International/Freelance)
Brian DeFrees
(Potratz Partners Advertising)
Christine Powers (Red Cross of NENY)
Christy Potratz
(Potratz Partners Advertising)
Colleen Pierre
(SCA Tissue)
D.C. Hannay (Independent Media Producer)
Dan Allen (Potratz Partners Advertising)
Danielle Valenti (Cotton Hill Studios)
Edward Parham (Rueckert Advertising & Public Relations)
Janet Hiser (Media Logic)
Janet Ann Smith (Multilogue Consulting)
Janie Goewey (Change Round Up)
Jason Gorss (Global Foundries)
John Jordan (Media Logic)
John Nicholas (Independent Marketing Professional)
Justin Cresswell
(WSG)
Kathy Wren (Shorey PR)
Kristin Campbell (Mazzone Management Group)
Kyle Kotary (Empire Public Affairs)
Leslie Horn Trosset (BizTechLink)
Lisa Barone (Outspoken Media)
Lizzie Sorensen (32 Flavors PR)
Luke Meyers (McMurry)
Mannix Marketing
Margherita Krug
(Cotton Hill Studios)
Mark Grimm (Mark Grimm Communications)
Mark Shipley (Wanderlust)
Matt Doscher (Potratz Partners Advertising)
Media Logic
Meghan Butler (LinguaLinx)
Michael Mullaney (Rensselaer Polytechnic Institute)
Michelle Bennett (Knolls Atomic Power Lab)
Millie Rossman Kidd (MRK Design)
Mossey Group
Nichole Ringer (Six Flags Great Escape)
Nicole Messier (Freelance PR)
NewCom
Outspoken Media
Overit Media
Palio Communications
Patrick Boegel (Media Logic)
Paul Potratz (Potratz Partners Advertising)
Ray Rettig (Cotton Hill Studios)
Rhea Drysdale (Outspoken Media)
Rebecca Murtagh (Karner Blue Marketing)
Seth Buckwalter (Shorey PR)
Shannon Cherry (The Power Publicist)
Sheila Faith (Media Logic)
Silvy Lang (Media Logic)
Siobhan Kent (Red Cross of NENY)
Stacey Nooney (Working Pictures)
Tom Nardacci (Gramercy Communications)
Trampoline Design Studios
Vic Cipolla (NewCom)

Additional local resources:
Capital Region PRSA Chapter
Capital Region AMA Chapter
Capital Alliance of Young Professionals
Albany Ad Club

What other communications or public relations professionals am I missing? Leave a comment below.