Social Media, PR, Communications and Marketing
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It’s not exactly the best of times for The Great State of New York right now. The financial crisis has hit the state hard and one of the “solutions” for coming up with some extra cash is to make all New Yorkers get rid of their perfectly acceptable license plates and re-register for a higher plate [...]
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New York City might only be 120 miles away from Albany, but lifestyle-wise it’s a lot further. Often we Upstaters are saddled with “regional” advertising campaigns directed toward New Yorkers (the city dwellers, not the state residents). I frequently see billboards or TV commercials referencing terms like “The Big Apple” and alluding to New York [...]
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I head up inbound marketing at readMedia. Rooted in traditional PR and corporate communications but with an insatiable interest in all things new media, I write about how social media is transforming the way organizations communicate.
