Posts tagged as:

pr

Why I’ve quit reading “social media blogs”

by amy mengel on February 28, 2010

I’ve spent the last year and a half reading and learning as much about social media as possible, going from a complete n00b with barely a Facebook profile to a recovering social media addict. I ravenously consumed blog posts about PR, communications and social media. But after awhile, a lot of the information begins to [...]

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The social media release is not a PR panacea

by amy mengel on February 23, 2010

In the first few weeks of my new job at readMedia, I’ve been learning tons about the role press releases play in our clients’ local media relations strategies. Although many PR and media bloggers have decried the death of the press release in favor of new tactics like the social media release, from what I’ve [...]

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I’m not usually one to read business books. I got really burned out on them during grad school and would much rather spend my free time devouring a good novel. I paid little attention to the swath of social media tomes that hit the shelves in 2009. I felt like there were probably a few [...]

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What Twitter lists have done for me lately

by amy mengel on December 29, 2009

A classic ISTJ, I’m a sucker for making lists. To-do lists, chore lists, action items – writing things down helps me organize a plan of attack. Which is why it may surprise you that I’ve done very little with Twitter lists in the few months since the feature was launched. However, I’ve found lists helpful [...]

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Why I blog

by amy mengel on December 6, 2009

I’ve flogged this deceased equine before, but no foray into social media– be it blogging or anything else– should be without strategy. That emerged as a major theme from last Friday’s Social Media Breakfast Tech Valley #4, which featured a panel discussion on blogging.
The panelists discussed how companies should decide what they hope to get [...]

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