This morning I had the pleasure of speaking at the New York National Guard Public Affairs Conference in Saratoga Springs. Public affairs officers from Niagara Falls to Long Island and points in between gathered to discuss military communication, public affairs and social media.
Below are the slides from my presentation. I generally prefer to keep slides simple and visual and support them with story and commentary, versus trying to pack a lot on the page. But hopefully you can still get the gist of what I shared with them.
I stuck around the conference for a bit after my presentation and heard Stephanie Gaskell, reporter for the New York Daily News and author of the paper’s “War Zone” blog, discuss her experiences as an embedded reporter, first as a freelance journalist in Iraq and then later in Afghanistan on assignment for the Daily News. Her anecdotes reiterated how reporters are continually under pressure to produce more stories with fewer resources and that being on-target, relevant and timely with pitches is of primary importance for public relations and public affairs professionals.
Thanks to LTC Richard Goldenberg and Eric Durr for inviting me today.