Posts tagged as:

PRSA

The Business Case for PR: according to whom?

by amy mengel on October 28, 2009

Today PRSA rolled out its “Business Case for Public Relations” initiative, aimed at spit-shining the image of the PR industry and combating a lot of the misperceptions and negativity that surround the profession. The campaign includes a variety of features like resources to help articulate the value of PR to the C-suite, formation of a [...]

Tagged as: agency, business, diversity, pr, PRSA, Public Relations, publicist, Sex and the City

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Reaching stakeholders through social media

by amy mengel on October 14, 2009

Here are the slides from the presentation I gave today to the Capital Region Chapter of PRSA:
PRSA: Reaching Stakeholders Through Social Media
View more presentations from amymengel.
Here are some links to content I referenced:

Mayo Clinic YouTube video of older couple playing piano
Volkswagen’s “The Fun Theory” with  piano staircase video
Examples of corporate social media policies
Columbia CVB home [...]

Tagged as: Albany, capital region, communications, Media, presentation, PRSA, Public Relations, slides, socialmedia

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Where I’ll be this month

by amy mengel on October 5, 2009

Wait, it’s October? How did that happen? I’ve got a lot going on this month and am looking forward to talking social media, meeting new people and seeing some familiar faces at these events:
Inbound Marketing Summit
I’m headed to Boston later this week (well, to Gillette Stadium anyway) for New Marketing Labs’ Inbound Marketing Summit. The [...]

Tagged as: Albany, capital region, events, ims09, inbound marketing summit, PRSA, Social Media Breakfast, tech valley

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Preaching the social media gospel: How to attract converts

by amy mengel on June 26, 2009

I had an interesting conversation at a PRSA event last night with three older members. All in their 50s, they were expressing their reticence to become involved with social media on a personal level because it’s “just too much.” They saw things like Facebook and Twitter as platforms that would just require more and more [...]

Tagged as: Allan Schoenberg, arik hanson, communications, education, facebook, pr, PRSA, Shonali Burke, socialmedia, twitter

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Capital Region Communications Pros on Twitter

by amy mengel on April 10, 2009

Looking to connect with communications pros in the Albany/Schenectady/Troy/Saratoga Springs area? I’ve compiled a list of communications, marketing and public relations professionals from New York’s Capital Region who are on Twitter. Some of these folks are relatively new to Twitter, so follow ‘em and say hello!
I’ll update this list every few months, so please comment or e-mail [...]

Tagged as: Albany, AMA, CAYP, communications, marketing, networking, PRSA, Public Relations, saratoga springs, schenectady, socialmedia, troy, twitter

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