Social Media, PR, Communications and Marketing
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Today PRSA rolled out its “Business Case for Public Relations” initiative, aimed at spit-shining the image of the PR industry and combating a lot of the misperceptions and negativity that surround the profession. The campaign includes a variety of features like resources to help articulate the value of PR to the C-suite, formation of a [...]
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If you still even subscribe to your local newspaper, you’ve probably noticed that it’s getting thinner and thinner. What once would have passed for a phone book is now, at best, a placemat. Even if you consume your news online, news organizations are having a harder time keeping reporters on staff as they struggle to [...]
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This August marks 10 years since I started my freshman year of college, and while it doesn’t seem as though I should be that far removed from today’s college freshmen, consider this list:
I did not own a cell phone and would not get one for two years.
I did not have a laptop, nor did many [...]
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I head up inbound marketing at readMedia. Rooted in traditional PR and corporate communications but with an insatiable interest in all things new media, I write about how social media is transforming the way organizations communicate.
