Here are the slides from the presentation I gave today to the Capital Region Chapter of PRSA:

Here are some links to content I referenced:

• Mayo Clinic YouTube video of older couple playing piano
• Volkswagen’s “The Fun Theory” with  piano staircase video
• Examples of corporate social media policies
• Columbia CVB home page with icons linking to their social contet
• Motrin Moms twitter crisis
• Southwest Air blog post on open seating
• Dupont Science Stories microsite
• Mad Men Yourself microsite
  

If you’d like to attend Social Media Breakfast on Oct. 30, register here (still a few seats left).

Let me know if there’s anything I’ve missed that you’d like a link to.