Posts tagged as:

smbtv

Beyond the Facebook Status Update: SMBTV #5

by amy mengel on February 5, 2010

If you’re a brand trying to market to customers on Facebook, how do you cut through all the noise and reach your audience? What can you do to engage people through the medium, beyond just having them fan your page? Atlanta-based social media strategist Brad Ruffkess tackled these questions this morning at the fifth Social [...]

Tagged as: adidas, Albany, brad ruffkess, ctv, facebook, fan page, fmbl, marketing, olympics, smbtv, Social Media, tech valley

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My new gig: inbound marketing at readMedia

by amy mengel on January 27, 2010

Forget the catchy lede. I’ve had this cat in the bag for a while now and it’s time to let it out: I have a new job!
Starting today(!), I’ll be heading up inbound marketing efforts for Albany-based readMedia. After seven years in corporate communications, I’m trading the manufacturing plant for a hip downtown office, the [...]

Tagged as: Albany, hyperlocal, inbound marketing, job, journalism, news, readmedia, smbtv, twitter

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Why I blog

by amy mengel on December 6, 2009

I’ve flogged this deceased equine before, but no foray into social media– be it blogging or anything else– should be without strategy. That emerged as a major theme from last Friday’s Social Media Breakfast Tech Valley #4, which featured a panel discussion on blogging.
The panelists discussed how companies should decide what they hope to get [...]

Tagged as: Blogging, communications, pr, reasons for blogging, smbtv, strategy

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Recap: Social Media Breakfast Tech Valley #4

by amy mengel on November 3, 2009

In just over four months, Social Media Breakfast Tech Valley has grown to be among the largest in the country. Last Friday about 150 people turned out to hear Aaron Newman of Techrigy talk about social media monitoring and measurement at SMBTV #3.
It was a much broader crowd this time, with a lot of fresh [...]

Tagged as: aaron newman, flickr, smbtv, socialmedia, tech valley, techrigy, twitter

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Social Media Breakfast Tech Valley #2 Recap

by amy mengel on August 28, 2009

Okay, so Albany may not be the first city that comes to mind when you think of innovation, digital marketing, a vibrant creative class or a social networking hotbed, but we have a budding community here that’s really becoming interested in all things social media. This morning was the region’s second Social Media Breakfast, and [...]

Tagged as: Albany, backtype, capital repertory theater, chris brogan, disqus, julien smith, justin levy, livestream, mza multimedia, radian6, smb, smbtv, Social Media Breakfast, socialmedia, suny cobleskill, tech valley, tubemogul

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