Posts tagged as:

southwest air

While I was skiing: The 10-day media lowdown

by amy mengel on February 17, 2010

I was on vacation last week and then had a quick family trip home, so I missed out on a whirlwind week of media news. Perhaps that’s why it’s been hard for me to get back into the swing of blogging this week: I feel as though everything has been discussed to death. I’ve also [...]

Tagged as: Adam Kmiec, advertising, blogs, commercials, Delta, facebook, Google buzz, haiti, Kevin Smith, olympics, Social Media, Sonny Gill, southwest air, Super Bowl, twitter, Vancouver

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Five reasons corporations are failing at social media

by amy mengel on October 11, 2009

“It’s not rocket surgery.”
That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit.
Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case [...]

Tagged as: chris brogan, citrix, cms, dharmesh shah, greg matthews, humana, ims, ims09, inbound marketing summit, Jason Falls, jenny cisney, jim long, kodak, paula berg, shiv singh, socialmedia, southwest air, valeria maltoni

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