Posts tagged as:

Todd Defren

The social media release is not a PR panacea

by amy mengel on February 23, 2010

In the first few weeks of my new job at readMedia, I’ve been learning tons about the role press releases play in our clients’ local media relations strategies. Although many PR and media bloggers have decried the death of the press release in favor of new tactics like the social media release, from what I’ve [...]

Tagged as: local news, media relations, ppbpr, pr, press release, shel holtz, smr, social media release, Todd Defren

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Three stellar social media eBooks

by amy mengel on June 17, 2009

One reason it can be so intimidating for organizations to get started in social media is that there’s just so much information out there. Parsing through it all and trying to figure out what’s absolutely essential to understanding the basics can take a lot of time. Here are three eBooks that I’ve found extremely useful. They [...]

Tagged as: Amber Naslund, brian solis, eBook, marketing, pr, Social Media, Todd Defren

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Don’t let the “experts” intimidate you

by amy mengel on March 26, 2009

There’s been much discussion on blogs and Twitter recently about people proclaiming themselves social media experts or gurus or a host of other terms. Is there such a thing? Can anyone already claim to be an expert in such a nascent space? Will shoddy “experts” tarnish the reputations of those who really and truly are [...]

Tagged as: Amber Naslund, Beth Harte, blogs, delicious, education, facebook, flickr, Jason Falls, Mack Collier, Scott Hepburn, socialmedia, Todd Defren, twitter

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