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While I was skiing: The 10-day media lowdown

by amy mengel on February 17, 2010

I was on vacation last week and then had a quick family trip home, so I missed out on a whirlwind week of media news. Perhaps that’s why it’s been hard for me to get back into the swing of blogging this week: I feel as though everything has been discussed to death. I’ve also [...]

Tagged as: Adam Kmiec, advertising, blogs, commercials, Delta, facebook, Google buzz, haiti, Kevin Smith, olympics, Social Media, Sonny Gill, southwest air, Super Bowl, twitter, Vancouver

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My new gig: inbound marketing at readMedia

by amy mengel on January 27, 2010

Forget the catchy lede. I’ve had this cat in the bag for a while now and it’s time to let it out: I have a new job!
Starting today(!), I’ll be heading up inbound marketing efforts for Albany-based readMedia. After seven years in corporate communications, I’m trading the manufacturing plant for a hip downtown office, the [...]

Tagged as: Albany, hyperlocal, inbound marketing, job, journalism, news, readmedia, smbtv, twitter

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Facebook, GoodReads, and… WalMart?

by amy mengel on January 18, 2010

What was one of the first social networks I joined? It wasn’t LinkedIn, Facebook, Twitter or even MySpace. It was GoodReads. I’m a big time book nerd, and I love that Good Reads let me search and review books and see what my friends are reading. I can keep track of books I’ve read, sort [...]

Tagged as: Community, facebook, GoodReads, nich, Social Media, social networks, twitter, WalMart

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One Question: HubSpot’s Rick Burnes

by amy mengel on January 15, 2010

How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association’s “Twitter for Business” workshop. I snagged Rick after the presentation to ask him this one question:

Two other good tips from Rick during the presentation:

Companies should create a page on their [...]

Tagged as: business, hubspot, interview, marketing, rick burnes, Social Media, twitter, video

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What Twitter lists have done for me lately

by amy mengel on December 29, 2009

A classic ISTJ, I’m a sucker for making lists. To-do lists, chore lists, action items – writing things down helps me organize a plan of attack. Which is why it may surprise you that I’ve done very little with Twitter lists in the few months since the feature was launched. However, I’ve found lists helpful [...]

Tagged as: Albany, followers, geography, ISTJ, lists, metrics, pitching, pr, Seesmic, Social Media, Tweetdeck, twitter

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