I’ve fallen off the blogging bandwagon. Big time. Each time I post here — which, let’s face it, has been few and far between over the last 10-12 months — I feel like I have to start with a mea culpa. “I’m so busy” or some similar excuse. The reality, though? My blog and I have grown apart, because I no longer practice what I preach(ed).
When I started blogging, I was working in corporate communications, exploring social media daily (when a lot of things were still in the “new” phase) and actively practicing public relations and organizational communications. It made sense for me to blog about PR, social media, and corporate communications, because that’s what I was living everyday.
My work life and goals are vastly different now. For the last nine months, I’ve been leading sales efforts at readMedia. It was something I didn’t think I was up for when the opportunity arose (“Sales? No way! I’m a PR person! I like writing! I’m introverted!”). But it turns out that I really like it, and I’m good at it. I get a rush from hitting numbers and knowing my team is directly responsible for the growth and success of the business.
Thus, my efforts and attention are no longer focused on the PR and social media minutiae of the Twitterati and Blogosphere. I’m not interested in debating the latest corporate PR gaffe or spending time in Twitter chats discussing the “right” way to do social media. PR Daily has gone unread in my inbox for months now. The echo chamber grew too loud for me, and I’ve slowly been gravitating away from the entire digital/social/PR2.0 ecosystem.
I also fell away from blogging because I’m very lucky to work with people who challenge me everyday. I used to “muse” here on the blog as a way to flesh out ideas and spark discussion in the absence of any friends or mentors at my old job. Now, I have the luxury of spending all day with really smart co-workers, and we’re constantly talking through ways to do things better, faster, and more creatively so that we can provide an even more valuable product for our customers.
Don’t get me wrong — via Twitter and my blog I’ve created fantastic relationships with PR pros from all over the world — some of whom I count among my close friends now. And via my relationships with readMedia’s customers, I still spend a lot of time talking with talented communications and PR professionals.
But I’m just not “in” PR anymore. And I’m okay with that.Photo via Flickr user GiNet