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Jason Falls

Five reasons corporations are failing at social media

by amy mengel on October 11, 2009

“It’s not rocket surgery.”
That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit.
Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case [...]

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Don’t let the “experts” intimidate you

by amy mengel on March 26, 2009

There’s been much discussion on blogs and Twitter recently about people proclaiming themselves social media experts or gurus or a host of other terms. Is there such a thing? Can anyone already claim to be an expert in such a nascent space? Will shoddy “experts” tarnish the reputations of those who really and truly are [...]

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