Posts tagged as:

strategy

Six suggestions for communicating change to employees

by amy mengel on January 6, 2010

Although we’ve all roared into 2010 with optimism that the recession is soon going to be behind us, many companies are faced with difficult choices in order to survive: cutting or outsourcing jobs, consolidating plants or divisions, eliminating product offerings, slashing funds for research and development, divesting a unit, or even restructuring in bankruptcy. All [...]

Tagged as: change, Corporate Communications, employee comm, employees, internal communication, list, strategy, tactics

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Why I blog

by amy mengel on December 6, 2009

I’ve flogged this deceased equine before, but no foray into social media– be it blogging or anything else– should be without strategy. That emerged as a major theme from last Friday’s Social Media Breakfast Tech Valley #4, which featured a panel discussion on blogging.
The panelists discussed how companies should decide what they hope to get [...]

Tagged as: Blogging, communications, pr, reasons for blogging, smbtv, strategy

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Social Media Smackdown: Cannondale vs. Trek

by amy mengel on July 1, 2009

It’s the time of year when cycling-nerds worldwide turn their eyes to France, anxiously awaiting daily stage results, jersey changes and, uh, doping allegations. I watch the Tour purely for Phil Liggett’s commentary – and to remind myself to get my butt in gear and start riding more. It’s no secret that many TdF cyclists [...]

Tagged as: cannondale, cycling, facebook, flickr, jamis, lance armstrong, phil liggett, socialmedia, strategy, trek, twitter, web site, youtube

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Do you have “shovel-ready” communications projects?

by amy mengel on April 23, 2009

We all have projects that we’d just love to do for our clients or organizations, but with budgets being tightened and the economy in shambles, the money and resources aren’t necessarily there to complete them– or even to get started. So we move on to maintenance activities, doing what we can on the budget we’re [...]

Tagged as: Add new tag, communications, economy, planning, strategy, web site

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Tight on resources? Deputize your brand’s fans

by amy mengel on April 7, 2009

Sometimes you just need more people. In January, Washington, D.C. deputized out-of-town security and police forces during the Obama inauguration. The city gave them the tools and authority to manage the massive crowds that had descended for the weekend. The size of the actual D.C. police force didn’t grow permanently, but it had the resources [...]

Tagged as: brand, business, customers, delicious, facebook, fans, flickr, marketing, network, penzeys, profile, socialmedia, strategy, twitter

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